They add that companies have fought for competitive advantage, battled over market share and struggled for differentiation, yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Henderson chair professor of Strategy and International Management at INSEAD while Renee Mauborgne is the INSEAD distinguished fellow and professor of Strategy and Management.Īccording to Kim and Mauborgne, companies have long engaged in head-to-head competition in search of sustained, profitable growth. Kim is the Boston Consulting Group Bruce D. It is co-authored by Chan Kim and Renee Mauborgne. This is why I want us to examine this book entitled “Blue Ocean Strategy”. It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. Publisher: Harvard Business School Publishing
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |